![]() These four basic marketing principles Product, Price, Place, and Promotion are interconnected and work together hence, they are also known as Marketing Mix. There are four original principles of marketing referred to as 4Ps or 4P marketing Matrix that companies use for their marketing strategy. Businesses follow these principles for a successful marketing strategy. ![]() Marketing principles are the most commonly used principles that are around since the 1960s, these principles stood the test of time and have remained the same - with a little variation here and there - for decades. These principles are used as a basic formula to evaluate and reevaluate the business, and ensure your business is reaching its full potential and growth. ![]() Marketing may not seem the same as it was before the evaluation of the digital world, but the basic principles of marketing are still the same.
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